EBA seminar on communication about aid

Sida and Swedish civil society are good at spreading information about development assistance, but some effect on the Swedes’ level of knowledge is more difficult to see. It shows a new EBA study that evaluated the effectiveness of publicly funded communication efforts.

The Riksdag and the government have for a long time financed activities with the aim of informing Swedes about Sweden’s international aid. Since 2010, this work has been governed by a separate strategy from the Ministry of Foreign Affairs.

The authors of the report point out that much of the dissemination of information reaches the intended target groups, but effects on the Swedes’ level of knowledge are difficult to demonstrate.

Welcome to a conversation about the report’s conclusions, the Swedish media reporting’s challenges to raising Swedes’ knowledge, and lessons learned before the design and implementation of the forthcoming information access strategy.

Speaker and panel

Maria Grafström, Associate Professor at Score, Stockholm University
Cecilia Strand, Senior Lecturer at the Department of Informatics and Media, Uppsala University
Torbjörn Pettersson, Head of HR and Communication, Sida
Marcus Lundstedt, Head of Media and Influence, We Effect
Charlotta Eriksson, Project Manager, Ministry of Finance
Moderator: Kim Forss , EBA

Venue

The Mediterranean Museum (or online) – Fredsgatan 2, Stockholm.

Breakfast sandwiches and coffee are served from 9.00. You are very welcome to mingle and catch up!